LH
Lina HaddadNeeds reviewOverdue
Weekly check-in · submitted 21 Aug
Her planNo planTraining blocked
Waiting5 days
CoachWrk · the coach platformWe build the coachwork.
We build the coachwork.
You drive.
The structure underneath a coaching business — check-ins that chase themselves, plans you build once and assign everywhere, a client app that wears your brand. You just coach.
Built for solo coaches and gym teams. White-label from day one.
Your Reviews queue — who is waiting on you, longest first
The problem
You didn't become a coach to run a spreadsheet.
Every coach tells us the same story: the coaching is the easy part. It's everything around it that eats the week.
“Who submitted their check-in? Who’s overdue?”
Check-ins send themselves on your schedule. The review queue holds everyone who answered, newest first — with the numbers that matter next to whether their plan still fits.
“Rebuilding the same plan for the fifth client this week”
Start a plan from her current week, a template, or empty — and assign the same starting point to several trainees at once, one draft each.
“My ‘brand’ is a WhatsApp group and a spreadsheet”
Your trainees open an app with your name, your colors, your logo. Payments, weigh-ins and photos land in one roster instead of five chats.
The coachwork
Every panel of the frame, already built
Everything below is live in the product today — not a roadmap.
Check-in forms
Build the form once — weight, photos, adherence, anything. It goes out on schedule and nags so you don’t have to.
Review queue
Trainees who filled their form, newest first, each with the answers that matter. Mark reviewed, or assign the next plan from right there.
Workout plans
Draft from a template, a trainee’s current plan, or an empty week. Assign to one trainee or many in a couple of clicks.
Exercise library
Your movements, your videos, your cues — filtered by muscle, flagged when a video is missing, one hover away from any plan.
White-label app
App name, colors and logo are yours. One seed color re-themes the whole trainee app — contrast handled automatically.
Roster & QR onboarding
Add trainees yourself, or put your gym QR on the wall and let them join. Membership tracked by duration or session pack.
Why “coachwrk”
Before cars were mass-produced, a coachbuilder was a craftsman.
He didn't design the engine or drive the car. He built the structure around it — the frame, the panels, the parts that turned a chassis into something a person could actually get into and drive. The best coachbuilders were invisible in the final product. You didn't think about who built the body. You just drove.
That's the job we do for coaches. We're not trying to replace you — we build the coachwork, the structure underneath, so you can just drive. And yes, we dropped the vowel on purpose: a maker's mark, not a dictionary entry.
“We build the coachwork. You drive.”
9:41
Tide Fitness · Week 4 of 12S
Morning, SaraTuesday, Aug 26 · 23 days left in your plan
Today's workout4/5
Legs
6 exercises~55 min
This week4 of 5 workouts
Weekly check-inDue Friday · 0 of 5 doneStart
HomeWorkoutsDietProfile
White-label
Their pocket. Your name in it.
Set your app name, colors and logo once. Your trainees' app re-themes at runtime — same build, looking like your business. Nobody opens “CoachWrk”; they open you.
App name, logo and colors set once in Branding & app
Live contrast check — your color always stays readable
Trainees join via invite link or your gym’s QR code
one seed color — the whole app re-themes
How it works
On the road in an afternoon
1
Create your workspace
Sign up as the owner and name your coaching business. Owner accounts get email two-factor login, on by default.
2
Set your brand
App name, colors, logo — the trainee app re-themes on publish. Your trainees see your business, not ours.
3
Add your trainees
Add them from the roster or hand out your QR code. Either way they land in one place, with check-ins already scheduled.
Ready to just drive?
Set up your workspace, brand the app, hand out your QR code. The coachwork is already built.